The 8 Step Effective Marketing Strategy

1. Start with an Idea

You can’t build an effective postcard if you don’t have an idea of what you want it to be about. Why are you creating a postcard?  Are you looking to invite new residents to your neighborhood business?  To increase attendance at an event?  To sell a particular item?  Figure it out before you start.

2. Decide On an Offer

You know why you’re sending the card.  Now what exactly are you going to offer up to your recipients to get them to take action?  Is the item, service, event, etc. compelling enough on its own?  Or are you going to offer a discount or provide some other incentive?

3. Identify Your Audience

Is the idea a good fit for your entire client or prospect list?  Or do you want to reach out to only a certain segment based on their interests or location?

We can also supply you with a targeted mailing list for direct mail postcards.

4. Select an Eye-Catching Image

An eye-catching, relevant image could land your card on a recipient’s refrigerator for the next three months, or, even better, make them want to flip the card over and see what you’re offering them.

5. Write Your Headline

The headline on the front of your card is like the subject line of an email.  It should usually be short and interesting, and (in conjunction with the image on the front) make recipients want to flip the card over and read what you have to say.

6. Clarify Your Message

Your offer should be easy to read and understand in the time it takes a recipient to go from their mailbox into their house.  Otherwise your card could end up in the garbage without it having achieved the impact you wanted.

7.  Design Your Card

Keep the design simple and easy to scan, because you have 5-10 seconds to get your point across. If you can say what you need to say in a sentence, then don’t say it in a paragraph.

8.  Send Your Card

Once your card is designed, you’ll obviously need to print it and mail it.  That is where we come in.  We can print, address, and mail your postcards (or any other mail piece design) quickly and minimize your postage costs at the same time.

Targeting Your Audience

The success of your direct mail campaign relies on the focus and accuracy of your mailing list. Here are tips on list hygiene and how to create a list with focused demographics.

·         Eliminate duplicate addresses from your direct mailing list.

·         Ensure your direct mail contact lists are up-to-date.

·         Buy a list that targets a specific population with specific demographics.

Examples:
Consumer lists can be targeted by:

·         Household income levels

·         Education

·         Age

·         Renters or homeowners

·         Occupation

·         Home value

·         Family size

·         Hobbies

·         Memberships and affiliations

 Business-to-business lists can be targeted by:

·         Credit rating

·         Location

·         Revenue

·         Executive titles

·         Industry classification

·         Number of employees

Resident Saturation lists allow you to mail to every address in a specified neighborhood. You can narrow the target audience by:

·         Zip code

·         Specific mile radius of target location

·         Postal carrier routes

Services

The most important service we offer is the expertise, experience, and outstanding customer service our staff provides when guiding you through the process of a successful direct mail project. Once your project is defined, we provide complete project management.

Our printing services include:

• Color printing (digital color and offset color)
• High-speed black laser imaging

Our mailing services include:

• Mailing list maintenance, list updating, and database management
• Envelope inserting
• Inkjet addressing
• Stamp affixing
• Postage metering
• Tab affixing
• Folding, perforating, scoring, and other bindery services

We print, produce, prepare, and mail all types of mail pieces, including:

• Postcards
• Envelopes of all sizes and types
• Personalized letters
• Brochures
• Newsletters
• Catalogs
• Magazines

If it can be mailed or shipped, we can prepare it, deliver it to the post office, expedite the delivery, and minimize the postage or shipping costs.

Target market list acquisition:

• Generate a list that targets a specific population with specific demographics.
• Generate a list that is quality…not just quantity
• Insure that you are mailing to your customers what they need, when they need it, and at a price they can afford.
• Receive a higher ROI (Return on Investment).

Why should your organization use The WordTech Group?

• Commitment to service: We are obsessed with providing outstanding customer service by turning orders around quickly and accurately.
   
• Easy to get fast quotes and answers to your questions: An experienced, live staff member answers the phone when you call and is ready to assist you (not a voice mail system).

·         Save Money: Properly planning and designing your direct mail piece can help you avoid surcharges that increase the overall cost of your campaign. Here are some tips to help you reduce costs.

1.    Have us review your files to ensure they meet USPS requirements and specifications.

2.    Have us merge your lists and eliminate all duplicates within your lists.

3.    Use machinable envelopes

4.    Avoid use of a square design for your direct mail piece. A postal surcharge of $.21 is applied to each piece and can double the cost of your campaign.

5.    Avoid use of a bright color in the address area that can make your piece non-machinable. Postal surcharges are applied to non-machinable pieces.

6.    Provide a 2 x 4 inch white space for addressing.

7.    Use our Indicia in your final files.

8.    For postcards, avoid placing a line down the center that would limit use of a barcode and increase postal rates.

9.    Design an 8 ½ x 11 piece so that it can be folded to 8 ½ x 5 ½. This can cut your postage in half.

• Experience: WordTech was founded in 1980 and all managers have more than 10 years of direct mail industry experience.

• Integrity: We treat all customers with respect, honesty, courtesy, and integrity.

• Infrastructure: We utilize the latest technology and equipment in a modern facility to better serve you.